| 1. |
Define and give an example of a market niche. |
| 2. |
Describe six (6) ways to find out if there is a market
niche for your business idea. |
| 3. |
List three (3) ways to create a demand for your product or
service. |
| 4. |
Give three (3) methods to motivate someone to buy your
product or service. |
| 5. |
List at least five (5) questions to ask about your target
customers. |
| 6. |
List and describe seven (7) different sales tools. |
| 7. |
Distinguish between types of sales tools effective for a
new product and those effective for a new version of a product already on the market. |
| 8. |
Describe two business advantages of being young. |
| 9. |
Define the following sales tools, give examples of each,
list advantages and disadvantages of each type, and indicate which sales tool is
appropriate in different situations:
- telemarketing
- paid advertising
- publicity
|
- face-to-face sales calls
- sales promotion
- public relations strategy
|
|
| 10. |
Prepare a phone schedule and a phone script. |
| 11. |
Describe how and why networking is a selling tool. |
| 12. |
Describe each of the seven major decisions in planning a
sales program. |
