Planning Your Sales Program
Planning your sales promotions campaign takes 7 MAJOR DECISIONS. You
have to make ALL of these decisions BEFORE you sell your product or service.
DECISION 1
WHO IS YOUR "TARGET AUDIENCE"? (WHO and WHERE are your
potential customers?)
- What age are they?
- What gender are they?
- How much money do they have? (i.e. rich or poor?)
- Where do they live?
- What are their interests, hobbies - what do they do with their spare
time?
- Why do they buy certain things?
ACTIVITY.
List 3 characteristics (age, interests, income) of the target audience
for the following products:
PRODUCT OR SERVICE |
POTENTIAL KINDS OF CUSTOMERS: |
|
1 |
2 |
3 |
| DISPOSABLE DIAPERS |
________ |
________ |
________ |
| COLD MEDICINE |
________ |
________ |
________ |
| COMPUTER DESK |
________ |
________ |
________ |
| WINDOW CLEANING SERVICE |
________ |
________ |
________ |
|
