MODULE FOUR
How To Sell Your Idea --
The "What's In It For Me" (WIIFM) Factor
This module helps students:
- Define and give an example of a market niche;
- Describe ways to find out if there is a market niche
for a particular business idea;
- List three ways to find out if there is a market niche;
- List three ways to create a demand for a product or
service;
- Give three methods to motivate someone to buy a product
or service;
- List at least five questions to ask target customers;
- List and describe seven different sales tools.
